what's with this shift?
> The quarterly journal of integrated business branding?
And that would be about… what exactly?

Shift-this.com is all about shifting paradigms, changing times. You know, in a change or be changed kind of way. It's about putting ideas out there. Ideas that are sure to shift paradigm perceptions and open your mind to the change that's all around us.

Are paradigms really shifting? You bet they are. In fact, it's happening right now. Can you feel it? The sensation should be coming from somewhere in your gut. Sensing the change is a good start. Now you have to react to it. Many of you already are. That's where shift-this.com comes in.

Speaking freely, free of charge, no commitment, no strings attached
Shift-this.com is a place where business-to-business marketers, like you, can join in the conversation. That's what Shift-this.com is all about. Creating an open forum where change-minded people can come together to discuss how far integrated business marketing and branding has come. And how far it still needs to go.

In other words, it's for people who give a shift.